In April 2017 at Hartwick College, award-winning e-commerce marketing executive and television personality Bonin Bough discussed “Hackonomy: Lessons from the Largest Brands in the World.” Bough is the author of Txt Me: Your Phone Has Changed Your Life. Let’s Talk about It.
One of the things that interested me in Bough’s lecture was his take on digital devices. Bough “breaks down the often counterintuitive ways mobile devices and digital data are reshaping the way we experience, consume, and think.” It’s something that I’ve been thinking about in the classroom and in daily life.
Hackonomy and Anthropology
Bough’s lecture on “Hackonomy” is also interesting to compare with the anthropology brand, which has been one of the themes of the blog. Interestingly Bough’s lecture also converges with some of the questions we are tackling in my classes. For Introduction to Anthropology, we have been pondering Is Capitalism the Best Economic System? and Why Does Politics Matter? For Cultural Ecology, looking at Will Machines Replace Humans?, Will Technology Save Humanity?, and Too Much Time on My Hands?
A video of Bough’s talk is also now available: