Part of the comprehensive resources on culture in anthropology
How did Franz Boas, Ruth Benedict, and Margaret Mead establish culture as anthropology’s core concept—and why was Zora Neale Hurston excluded despite doing the same work? This class explores anthropology’s paradox: fighting for cultural difference while limiting who could be an anthropologist. For a comprehensive explanation of how anthropologists deployed culture against racial determinism, see What Is Culture in Anthropology?
These readings were for The History of Anthro Thought 2024 after reading section two, “On Methods of Fieldwork“:
- Bronisław Malinowski, “The Essentials of the Kula” (1922)
- Marcel Mauss, Excerpt from The Gift (1925)
- Ruth Benedict, “The Science of Custom” (1935)
Next: Logics
Key Concepts
- Franz Boas’s historical particularism held that each society must be explained by its own history, not ranked on an evolutionary scale — a direct challenge to Lewis Henry Morgan’s unilineal evolutionism.
- Margaret Mead’s Coming of Age in Samoa (1928) argued that adolescence is shaped by culture, not biology: Samoan girls experienced relative freedom rather than the fraught rebellion assumed to be universal.
- Ruth Benedict’s Patterns of Culture (1934) argued that no one “looks at the world with pristine eyes” (72); we see it edited by inherited customs, and Western universality is an artifact of colonial diffusion rather than nature (74).
- Boas, Benedict, and Mead made culture — not race or environment — the explanation for human difference, an argument Benedict framed as making “the world safe for human differences” during the heyday of eugenics.
- Bronisław Malinowski’s account of the Kula ring showed that value comes from circulation and history, not utility: shell necklaces (soulava) and armbands (mwali) travel in opposite directions, gaining worth as they pass through famous hands (64).
- Marcel Mauss’s The Gift (1925) argued there is no purely voluntary gift: societies run on the obligation to give, receive, and reciprocate, from the potlatch to modern wedding customs.
- Anthropology’s paradox: Malinowski insisted only the outside Ethnographer could grasp a culture as a whole (65), while Zora Neale Hurston treated people as experts in their own stories — yet it was Hurston, not Malinowski, who was excluded from the academy.
- Hurston died broke and largely forgotten; it was Black literary figures like Alice Walker, not anthropologists, who recovered her work decades later.
From Fieldwork to Culture
In the previous class, we examined how early anthropologists challenged scientific racism through fieldwork—actually going to find out rather than assuming answers from armchairs. Franz Boas promoted historical particularism: each society must be explained in terms of its own history, not ranked on an evolutionary scale. But at this point, the word “culture” wasn’t yet central to anthropological thinking. That would change with Boas’s students.
Margaret Mead and Coming of Age in Samoa
Margaret Mead’s 1928 book Coming of Age in Samoa became a massive bestseller and made her a household name. Mead traveled to Samoa to study traditional adolescent life, focusing especially on teenage girls. What would you imagine the contrast between American and Samoan teenage experience would be? The common stereotype suggested that “traditional” societies were stricter—early marriage, more responsibilities, less freedom.
Mead argued the opposite. Compared to American teenagers, Samoan girls had relative sexual freedom. The whole rebellion that American teens experienced—fighting against the system, fighting against parents—wasn’t a big deal in Samoa. Adolescence wasn’t a particularly traumatic or fraught experience there.
You can see why this caused a stir. People would read this and think, whoa, I need to know what is going on. It was something you’d hide from your parents. Mead became a household name, received letters asking advice, became a popular figure on the lecture circuit. In her later years she wrote for Redbook.
The argument was revolutionary: there was no biological stage of life through which everybody passed exactly the same way. Adolescent experience was a product of culture and environment, not biology. In the United States during the heyday of eugenics and biological determinism, this was a radical assertion.
Ruth Benedict and Patterns of Culture
Ruth Benedict’s 1934 book Patterns of Culture also became a major bestseller. Benedict—Mead’s teacher and close collaborator—made a crucial argument against the assumption that Western forms were universal.
“This worldwide cultural diffusion,” she wrote, referring to colonial spread, “has protected us as people have never been protected before from having to take seriously the civilizations of other peoples. It has given to our culture a massive universality that we have long ceased to account for historically” (74). We spread our ways through colonialism, forgot we did it, and now assume our society is universal.
Her central point: there is no basic human nature that people access directly. “No man ever looks at the world with pristine eyes. He sees it edited by a definite set of customs and institutions and ways of thinking” (72). The life history of the individual “is first and foremost an accommodation to the patterns and standards traditionally handed down in his community.” From the moment of birth, customs shape experience and behavior. “By the time he can talk, he is the little creature of his culture.”
Boas, Benedict, and Mead formed a cohort asserting that culture, rather than biology or environment, explains human differences. The argument was that we should make room for human difference—what Benedict described as making “the world safe for human differences” at a time when the world was perhaps very unsafe for them.
Bronisław Malinowski and the Kula Ring
Bronisław Malinowski, a Polish anthropologist, studied the Kula Ring in the Trobriand Islands. His work argued against the idea that people in “primitive” places only exchanged things out of necessity.
What he described was a large and complex ritual process in which people traded armbands and shell necklaces—items with no practical use. As Malinowski explained: “Along this route, articles of two kinds, and these two kinds only, are constantly traveling in opposite directions. In the direction of the hands of a clock moves constantly one of these kinds—long necklaces of red shell, called soulava. In the opposite direction moves the other kind—bracelets of white shell called mwali” (64).
People sailed to each other making these exchanges. The more these objects passed through the hands of famous people, the more value they acquired. Malinowski found the objects themselves ugly and useless—but then he visited England and took a tour of the crown jewels. Looking at them, thinking how “ugly, useless, ungainly, even tawdry” they were, he realized something similar had been told to him of late.
His point: all societies give value to things not necessarily because of usefulness or prettiness, but in culturally specific ways. Despite sometimes using problematic language about “primitives” and “savages,” Malinowski sought to elevate the Trobrianders’ status, calling them The Argonauts of the Western Pacific—equating them with Greek mythology.
Marcel Mauss and The Gift
Marcel Mauss, a French anthropologist, argued in The Gift that there is no “natural economy” in which people only exchange utilitarian items. In many societies, there is an obligation to give, to receive, and then to give back.
We think of gifts as voluntary, from the heart. But Mauss showed that something more is going on—many societies function on reciprocity: I’m giving you something now, but I’ll get something back later. We use gifts to influence people, achieve status and prestige through generosity. Some societies developed competitive gift-giving like the potlatch, with massive displays of excess and even destruction of valuable goods to demonstrate status.
Mauss discussed this mainly in “archaic” societies, but noted that modern French wedding customs operated similarly. The gift is never purely free.
Anthropology’s Paradox: Malinowski vs. Hurston
Here’s where we encounter anthropology’s paradox. Although Boas, Benedict, and Mead argued for making room for human differences, they were not always willing to embrace more radical perspectives.
Consider what Malinowski says about the people he studied. Why does the Kula seem so complicated? Do the people doing it understand what’s going on?
Malinowski’s answer is striking: “They have no knowledge of the total outline of any of their social structure. They know their own motives, know the purpose of individual actions and the rules which apply to them, but how, out of these, the whole collective institution shapes itself, is beyond their mental range. Not even the most intelligent native has any clear idea of the Kula as a big, organized social construction” (65).
Only the anthropologist—the Ethnographer with a capital E—can see the culture as a whole. The people are like planets orbiting the sun; it takes the physicist (the anthropologist) to describe the system. In this view, people don’t know what they’re doing. They’re insiders who can’t see the water they swim in.
Zora Neale Hurston had a completely different approach. Trained in Boasian circles alongside Mead and Benedict, she did more fieldwork than most of her contemporaries—extensive work in the American South, her hometown, and Haiti. But when she showed up to do fieldwork, she wasn’t there to see things from the outside. She was there to get stories, experiences, on a personal level.
Hurston valued people’s knowledge. She saw them as experts and smart storytellers. That’s what she wanted—their stories, not knowledge about them but knowledge from them.
Despite her extensive fieldwork and literary acclaim, Hurston never became a professor or received academic recognition. The academy remained hierarchically White and elitist. She also faced rejection from male-dominated Black literary gatekeepers who wanted “high literary achievement” rather than the folklore she documented.
When she died, she was broke and largely forgotten. It wasn’t anthropologists who rescued her work—it was Black literary figures like Alice Walker who recognized its importance decades later.
The Paradox Remains
This is anthropology’s paradox: a discipline fighting to make the world safe for human differences, while limiting who could be an anthropologist and whose knowledge counted as legitimate. Malinowski believed only the outside observer could truly understand a culture. Hurston believed people were experts in their own lives.
The tension between these approaches—between studying people as objects versus learning from them as subjects—continues to shape anthropological debates today. For a counterfactual exploration of what anthropology might have become with different founders, see What If Boas Never Happened?
Frequently Asked Questions
What is anthropology’s paradox?
Anthropology’s paradox is that the discipline fought to make the world safe for human differences while limiting who could be an anthropologist and whose knowledge counted as legitimate. Bronisław Malinowski held that only the outside Ethnographer could understand a culture, while Zora Neale Hurston — who treated people as experts in their own lives — was excluded from the academy.
What did Margaret Mead argue in Coming of Age in Samoa?
Margaret Mead argued that adolescence is shaped by culture, not biology. Compared to American teenagers, Samoan girls experienced relative freedom rather than the fraught rebellion assumed to be a universal stage of life — evidence that human difference is cultural rather than natural.
What is the Kula ring?
The Kula ring is a ceremonial exchange system in the Trobriand Islands documented by Bronisław Malinowski, in which shell necklaces (soulava) and armbands (mwali) circulate in opposite directions. It demonstrates that value comes from circulation and history rather than practical utility (64).
What did Ruth Benedict mean by “the world safe for human differences”?
Ruth Benedict described anthropology’s social purpose as making “the world safe for human differences” — defending cultural difference at a time of eugenics and biological determinism. The claim was that culture, not race or environment, explains why people differ.
Why was Zora Neale Hurston excluded from anthropology?
Zora Neale Hurston valued insider knowledge and storytelling rather than the outsider-expert stance the discipline rewarded, and she faced a hierarchically White, elitist academy as well as male-dominated Black literary gatekeepers. She died broke and largely forgotten; Black literary figures like Alice Walker recovered her work decades later.
Related Resources
- Foundation: What Is Culture in Anthropology? – Comprehensive explanation of culture as anthropology’s revolutionary tool against biological determinism
- Previous Class: Origins of Anthropological Fieldwork – The revolutionary rupture: Boas, Mead, Sapir, Parker
- Morgan’s Framework: Unilineal Evolutionism – The evolutionary stages Boas challenged
- Counterfactual History: What If Boas Never Happened? – Alternative founders and what anthropology might have become
- Return to Hub: Anthropological Foundations Hub
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Next: Logics